Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy.
- © 2017 by The Regents of the University of California
Errata: In the September/October 2016 issue (volume 56 number 5, pages 836 and 849), there was a technical printing error in Figures 1b and 2 of the article by Ajay Raina that resulted in a loss of data on the graphs. This online article contains the restored figures in their original, correct state. The error is regretted.